NAMA : Mayda Afifah Sari
Kelas : 4EA26
Npm : 14212502
Tugas : B.Inggris Bisnis 2#
ABSTRACTION
Mayda Afifah Sari
SALON SERVICES EFFECT
ON THE LEVEL OF CUSTOMER SATISFACTION IN SALON MAHARANI
PI.Jurusan Management,
Faculty of Economics, University Gunadarma, 2015
Keywords: Salon
Services, Customer Satisfaction Level
(V + 70 + Appendix)
The purpose of this
study was to analyze Salon Services to Customer Satisfaction Level at Salon
Maharani. And the main concern in the research services of this salon is the
level of customer satisfaction in the salon empress.
Consumer satisfaction
is feeling happy or disappointed someone as a result of the comparison between
the achievements or products are perceived and expected. So that the empress
salon organizers must pay attention to things that might be satisfy customers
from various terms of services and products that are used disalon.
Through 100 respondents
and 13 questions based on five dimensions of service quality, the importance of
the results of the analysis which shows the factors that influence customer
satisfaction and outlined by the pie chart. Based on the analysis and
discussion that has been conducted, the results of studies suggest that service
quality has an influence on consumer satisfaction empress salon. Quality of
service salon empress consisting of five dimensions: reliability,
responsiveness, assurance, empathy, and tangible to customer satisfaction is
good (satisfied) with a value of 389.30.
Bibliography
(2000-2009)
